Ace Turtle, CEVA to enable freight forwarding for international brands in Southeast Asia

Ace Turtle’s Cross Border solution will enable brands to reach new customers in newer geographies.

Ace Turtle CEVA Logistics Southeast Asia

Ace Turtle, Asia’s omni-channel platform company, has partnered with CEVA Logistics to manage global freight forwarding for International brands that Ace Turtle will power through its cross border solution in Southeast Asia.


Ace Turtle, with its proprietary platform Rubicon which integrates offline and online channels automating and optimising Omni-channel fulfilment for brands will also be enabling cross border commerce solutions for international brands. Ace Turtle’s Cross Border solution will enable brands to reach new customers in newer geographies where the local customers can shop within the same ecosystem of e-commerce which they are used to.


CEVA will handle international air-freight service, local transportation in origin and destination countries and manage custom clearance for the international brands. Under the agreement, CEVA will provide international freight forwarding services for the following countries, US – Singapore, China – Singapore, China – India, India – Singapore, India – Malaysia, and subsequently from Europe to APAC region.


Speaking on the partnership, Nitin Chhabra, CEO, Ace Turtle said, “In Southeast Asia, cross border e-commerce has a significant contribution in the total e-commerce sales. With the launch of Cross Border solution, our solution is now complete for Southeast Asia. Through our platform, brands will be able to expand their reach in Southeast Asia. Our partnership with CEVA is a step towards this direction, as we envisage in providing high class logistic service to enable cross border business for international brands in Southeast Asia.”


Elaine Low, executive vice president, SEA, CEVA Logistics said, “We are excited to partner with Ace Turtle in their e-commerce journey, providing logistics solutions including freight management and cross border trucking across Southeast Asia and other regions. We are confident that CEVA’s commitment to operational excellence coupled with Ace Turtle’s technology will increase service delivery quality to all their customers. We look forward to a partnership that creates more value and efficiency in a growing e-commerce market.”


Backed by Singapore based Vertex Ventures and C31 Ventures, the venture capital arm of Capitaland, Ace Turtle’s technology helps in drastically reduce the costs and complexity of Omni-Channel transformation for enterprise retail clients by using the existing framework of their legacy system.