UPS Delivers Premium Offers Direct to Consumers

UPS is piloting a first-to-market service called UPS Direct to Door, delivering premium offers and samples from sought-after brands and retailers to recipients of UPS residential shipments.

"As marketing channels evolve and consumer choices increase, we need new touch points to connect with customers," said Pat Connolly, executive VP and chief marketing officer, Williams Sonoma. "With a UPS Direct to Door delivery, we're reaching an active consumer, an important factor for increased response rates."

The offers will be packaged in a custom-designed Direct to Door Pak and delivered to residents in the test ZIP codes who are receiving a small package shipment that day. Each Direct to Door Pak can contain approximately 12 offers and samples from UPS customers.

"Retail marketers are looking for ways to make their messages stand out," said Casey Chroust, executive VP of retail operations, Retail Industry Leaders Association. "Direct to Door serves as a unique and targeted marketing approach because messages are personally delivered to the door, which makes the delivery special."

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