Sony Australia Outsources Logistics to DHL

Sony Australia has announced that it will outsource the company's logistics operation to a third party supplier, DHL Exel Supply Chain. The partnership with the latter follows a review prompted by the expiry of the former’s lease of a warehouse facility at Chullora, NSW.

Carl Rose, MD of Sony Australia, said, "This alliance with DHL will provide Sony with greater flexibility in managing fluctuations in the demand for warehousing. As a business, it allows us to adapt to the needs of our retail partners across the country and reflect the seasonality of the consumer electronics market, variance in product sizes and weights, market conditions and import trends."

"We operate in a highly competitive market and must continually explore opportunities to make ourselves more productive and efficient. DHL is an existing business partner of Sony and we're confident that the extension of our relationship, by creating a variable cost platform for our logistics, will result in material and practical benefits to our business."