Maersk Logistics and Damco to Combine Under Single Brand
On September 7, 2009, the A P Moller -Maersk Group will officially merge its supply chain management activities, currently branded as Maersk Logistics, and its freight forwarding activities, currently branded as Damco, under a single brand name, Damco.
Under the new brand, Damco will offer its customers, which currently numbering more than 10,000 customers globally and include multinationals from the retail, apparel, electronics and chemicals industries, a range of logistics services covering A-to-B forwarding and time-sensitive reefer logistics to advanced supply chain management solutions and consultancy.
Rolf Habben-Jansen, CEO of Maersk Logistics and Damco says: "Under the
new, single brand our primary drivers remain our passion for customers and our dedication to service delivery. And our teams across the globe will become even easier to do business with than before."
"To us, it's important that we think beyond the norm and that we create competitive solutions for our customers regardless of their size. We believe we represent the best of multiple worlds: The locally anchored and customer-focused forwarding business combined with the advanced and visionary solutions of our supply chain solutions - all backed up with the strengths, stability, and capabilities of the A.P. Moller - Maersk Group. We have a lot to offer, even if we today are maybe less well-known in the market than some of our competitors."
In the interim period between June and 7 September, the supply chain services will continue to be delivered under the Maersk Logistics brand, and the forwarding services will continue to be delivered under the Damco brand.