Gerry Weber Selects Avery Dennison RFID for Inventory Management

Gerry Weber, a fashion and lifestyle company with 338 stores and 1,400 shop-in-shop areas throughout the world, will become the first German retail company to roll out Radio Frequency Identification (RFID) technology combining inventory management and loss prevention, according to the company. The company will be using an Avery Dennison RFID solution in over 25 million garments a year through an RFID chip that is imbedded in a care label.

This solution will optimize Gerry Weber logistics and retail processes, reduce theft and ensure stores are well stocked with popular items.

The RFID fabric care labels will be applied in the manufacturing process, eliminating the need for retail staff to fit and remove conventional bulky security tags in-store which can be time-consuming and costly. The label is automatically deactivated after the customer has paid for the goods at the checkout.

RFID allows for data capture without the need for line of sight or physical contact, so the solution will enable Gerry Weber Group to improve its inventory management and logistics processes – bringing faster and more accurate goods receipt, improved control and visibility of stock and simplified stock taking.

The RFID inlay, also from Avery Dennison, is incorporated in a care label and is washable up to 140° F (60° C) and can be dry cleaned. This makes it possible to trace garments from production to point of sale, even if they are washed or dry cleaned in the process.

Gerry Weber will roll out the solution to more than 150 of its own branches next year.

Avery Dennison, www.averydennison.com