Ceva to Expand into New Business Sectors in Thailand

Ceva Logistics is planning to expand into business segments such as oceanfreight and retail as the company focuses on growth opportunities in 2010.

Ceva in Thailand believes that double digit annual growth is a realistic target over the next three years as it embarks on developing key industry segments, such as oceanfreight, where it currently does not have a strong foothold.

Winfried Kiesbueye, who is retiring after 10 years service with TNT and CEVA in Thailand, said that the future looks bright for the company after a challenging and difficult year. "As with all companies in 2009, we had to deploy a strategy of maintaining jobs and ensuring customer service levels continued to meet our high standards.

We came through 2009 with minimal impact on jobs and operations and now in 2010 it's time to take our business to the next level."

Dean Thorpe, who has replaced Winfried Kiesbueye as Country GM, explained that the company will maintain its position in current segments such as hi-tech and automotive but will also look to grow significantly in others areas.

"Around 90 percent of the world's products are transported by oceanfreight and currently Ceva is not one of the top 10 players for this business. If you consider that we are the number one player in airfreight in Thailand then there is opportunity for us to grow this business segment," says Thorpe.

The company has globally launched a strategy to lift its presence in the oceanfreight segment. It will look for expansion in multi-modal and door to door concepts including part loadings with full visibility for customers.

Ceva, www.cevalogistics.com