Sterling Commerce Provides Order Fulfillment Foundation for New dsw.com

Logistics Insight Asia - Industry News, 2/9/2008

Sterling Commerce has announced that DSW Inc., a fast growing specialty footwear retailer, has implemented Sterling Order Management as the order fulfillment foundation for the new dsw.com, which launched June 3, 2008. The Sterling Commerce solution for DSW delivers a good order fulfillment and customer service experience by orchestrating the enterprise order management process.

“At DSW, we understand that the future of retailing is delivering on a cross-channel vision that will enable customers to have a superior shopping experience with our brand no matter which channel they choose,” said Jon Ricker, chief information officer at DSW Inc. “We have that vision, and are excited about our first step, the new DSW.com site, that lays the foundation that will enable DSW to achieve new levels of innovation in how we serve our customers.”

Sterling Order Management orchestrates the enterprise order management process, providing a contextual, unified view of the order. This view, used by DSW’s Call Center, not only improves efficiencies throughout the order lifecycle by ensuring the right information is accessible and actionable for those who need it, it also captures exceptions by leveraging a proactive events management and alert notification modeler to ensure customer orders are complete, accurate, and timely.

AT&T delivers managed hosting services for DSW.com and its full commerce suite, including Sterling Order Management. DSW also used Sterling Commerce Gentran Integration Suite (GIS) as the enterprise service bus that provided a robust and scalable enterprise application integration layer that enabled disparate systems to work together. Functioning as an integration hub, GIS provided connectivity and a business logic layer that could be used to build in business rules to meet DSW’s unique process requirements.

Sterling Order Management is part of the Sterling Selling And Fulfillment Suite, a suite of cross-channel applications that enable seamless execution of order offer/capture/management processes across multiple channels and facilitate all aspects of fulfillment, including transportation management, warehouse management, and holistic supply chain visibility. Gentran Integration Suite provides a standards-based integration platform that enables systems and applications to seamlessly interact with each other automatically and dynamically. It integrates information flows across the most complex enterprises, with support for messages and files of all sizes, and more than 200 technology and application adapters.

Sterling Commerce, www.sterlingcommerce.com.