All The Right Moves

Logistics Insight Asia, 1/9/2007

New York Times journalist Tom Friedman wrote the multi-million selling “The World Is Flat” on a Dell Inspiron 600m laptop. In the book, he relates the story of the computer’s production, from the day he phones in his order to the day it gets delivered to his house in Maryland, USA.

That one phone call triggers a burst of activity as parts from multiple, global suppliers come together to be physically assembled into a working notebook at Dell’s factory in Penang, Malaysia. This “supply chain symphony”, says Friedman, is one of the wonders of the flat world.

Dell is an example of a manufacturer that became successful through developing superior logistical competence. And there are others. Take Zara, the Spanish clothing retailer. Operating in the cut-throat fashion sector, it has reduced to a matter of weeks the time it takes to get product out on to the shelves. There is always a reason to visit a Zara store as the stock changes often. In fact, most items stay on the shelf for only around a month.

And so, with logistics right up there with factors such as design, technology, brand, as a competitive advantage opportunity and determinant of business success, enter Logistics Insight Asia, the new publication from Reed Business Information set for launch in June 2007. The bi-monthly magazine and accompanying website cover logistics technologies, best practices, business news and views, all aimed at making sure that the core readership in the region’s manufacturing industries is kept up-to-date and in tune with all the latest developments so as to be able to compete and win on the global stage.

RFID, material handling and storage systems, warehouse management, supply chain planning and execution, third party logistics services – these are just some of the topics that will be featured in Logistics Insight Asia over the coming months. Case studies of logistics excellence and executive interviews with leading players are other elements that fill out the picture. All of us at Reed Business Information Asia are excited and enthusiastic about the launch of this new publication. It’s a good move for us and we’re sure it’ll be a great move for you. [ ]

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