i2 Total Channel Management

Logistics Insight Asia - New Products, 14/2/2008

Channel management serves as one of the most critical ways that a company can better serve its customers and establish competitive advantage. Customer satisfaction is not solely achieved through a superior product. Establishing and leveraging a targeted channel strategy enables companies to align their supply chains with customers’ requirements—and to do so profitably. But today’s complex distribution systems make this a challenging task.

Addressing the needs of sales and marketing organizations, i2 Total Channel Management provides a set of business processes—enabled by a combination of software and services—that drives profitable revenue growth. The collection of workflows addresses specific business functions within sales and marketing including brand management, key account management, and customer order fulfillment. The solution is designed for the needs of each of the multiple channels through which companies sell, including the web and tier-one retailers, as well as other retailers, distributors, and dealers.

i2 Total Channel Management enables companies to:

· Leverage the web to communicate with and better understand the end customer
· Utilize data from key accounts to better service the account and the end customer
· Collaboratively plan and allocate supply to dealers and non tier-one retailers to reduce cost of service
· Proactively manage their brand across all channels and customer

i2, www.i2.com