Container Shipping Industry Launches Public Awareness Drive

Logistics Insight Asia - Top Story, 23/1/2008

The global container shipping industry has recently launched a major public awareness drive with the formation of The Container Shipping Information Service. Its aim is to increase public understanding and appreciation worldwide of the benefits and impact that this hitherto relatively unknown industry has on daily life.

Formed by 24 of the world’s leading container shipping companies, the initiative is a first for the industry.

For a long time the container shipping industry has remained publicly silent about its role. Yet newly commissioned research among key opinion formers has found that the single most important step that the industry could take to improve its image is to promote itself more successfully.

Through the Container Shipping Information Service, the industry aims to do that by showing how what it does is vital to the lives that people enjoy living in the modern world. It also plans to openly address some common areas of concern and talk about its role in addressing them – in particular, the environment, globalization and security.

A first step in achieving this is the creation of a public website that has also been launched. The website can be found at www.shipsandboxes.com and is designed to appeal to a broad audience, featuring useful information such as a ‘Did You Know’ section and a ‘Jargon Buster’. An ongoing media relations campaign is also underway to spread the message wider.

The Container Shipping Information Service is engaged with other major industry trade bodies and aims to complement their existing activity by providing information that is more relevant to a broader public audience.

Container Shipping Information Service, www.shipsandboxes.com