Ceva Rebrands Logistics Services in China

Logistics Insight Asia - Industry News, 17/9/2009

Ceva has announced a re-branding project, which sees its China premier time definite domestic road transport services renamed and launched as “Ceva Ground China”.

It will unite multiple domestic services including Line Haul Solution, Pick Up and Delivery and Cross Border, under the rebrand name. This move not only enables Ceva Ground China’s 600 employees to provide domestics services under one brand, but also satisfy customer’s end-to-end operational needs for last mile delivery, extending from the factory floor to the retail door, so that complete Business to Business and Business to Consumer services are offered to customers in all sectors.

The company handles an excess of 230 million kilos of road, rail and domestic air cargo throughout Greater China every year.

Ditlev Blicher, CEVA regional VP for North Asia said, “With our newly rebranded and time-definite options, our customers will have access to an unprecedented suite of domestic expedited services which allow greater control, reduced risk, improved velocity and ultimately reduced delivery costs on critical shipments.”

Air and Ocean Freight Management, Contract Logistics and Ceva Ground are the three business units at CEVA China which provide customers with an integrated portfolio of supply chain logistics solutions.

Ceva, www.cevalogistics.com