Brightstar builds omni-channel fulfilment platform with Manhattan Associates

Brightstar has invested in Manhattan Associates’ WMS to facilitate a service transition to an omni-channel fulfilment model and to boost supply chain performance for its Australian customers.


Manhattan Associates


Brightstar, the world’s leading mobile services company for managing devices and accessories across the wireless ecosystem, has invested in Manhattan Associates, Inc.’s Warehouse Management Solution (WMS) to facilitate a service transition to an omni-channel fulfilment model and to boost supply chain performance for its Australian customers.

 

“Supply chains must respond according to the needs of customers and deliver that individual level of service they have come to expect. We’re providing businesses with a platform that’s designed to deliver competitive advantage, and driving customer satisfaction through a world-class distribution capability and customised fulfilment options,” said Mariela Millington, CIO of Brightstar APAC.

 

Running on Brightstar’s cloud infrastructure, the Manhattan technology allows businesses to monitor and evaluate supply chain performance in real-time, contributing to better decision-making and enabling a perpetual cycle of operational improvement that benefits the bottom line. The technology will also enable Australian businesses to get closer to their customers and enhance the buyer’s brand experience. Decision-makers will be able to take a deep dive into transactional data, and acquire new insights into customer behaviour and purchasing trends across their business.

 

Raghav Sibal, managing director Australia and New Zealand at Manhattan Associates, commented, “With Manhattan’s omni-channel fulfilment platform, Brightstar will transform the wireless mobile ecosystem by accelerating speed to market for consumers and allowing the world’s top operators and retailers to turn their mobile supply chain into a competitive advantage. We’re honoured to be selected by Brightstar and excited to play such a key role in delivering the next phase of innovation and services that improves how wireless companies reach consumers.”